Advertising and venue identification may be placed on the ice, the boards, protective glass, nets, goals or any other surface in and around the players' benches, penalty benches, goal judge areas and off-ice official's area, on the players' uniforms and/or equipment and the referees' and linesmen's uniforms and/or equipment, provided the specifications are provided to and written permission is given by:
1. The International Ice Hockey Federation with regards to IIHF championships.
2. The National Associations with regards to all games, both national and international, played within their territory.